Does market orientation promote enterprise digital innovation? : based on the survey data of China's digital core industries
Yinyin Zhao, Benhong Peng, Kashif Iqbal, Anxia Wan
| Year of publication: |
2023
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|---|---|
| Authors: | Zhao, Yinyin ; Peng, Benhong ; Iqbal, Kashif ; Wan, Anxia |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 109.2023, p. 135-145
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| Subject: | China | Consumer responsibility | Digital innovation | Market orientation | Social capital | Marketingmanagement | Marketing management | Digitalisierung | Digitization | Sozialkapital | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.12.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014282231