Does metaverse fidelity matter? : testing the impact of fidelity on consumer responses in virtual retail stores
Darius-Aurel Frank, Anne Odile Peschel, Tobias Otterbring, Jason DiPalma and Sascha Steinmann
| Year of publication: |
2024
|
|---|---|
| Authors: | Frank, Darius-Aurel ; Peschel, Anne Odile ; Otterbring, Tobias ; Dipalma, Jason ; Steinmann, Sascha |
| Subject: | consumer behavior | fidelity | metaverse | shopping | Virtual reality | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Einzelhandel | Retail trade | Online-Handel | Online retailing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2024.2304810 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014559031