Does MSRP impact women differently? : exploring gender-based differences in the effectiveness of retailer-provided reference prices
Rajiv Vaidyanathan, Praveen Aggarwal
| Year of publication: |
2020
|
|---|---|
| Authors: | Vaidyanathan, Rajiv ; Aggarwal, Praveen |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 54.2020, p. 1-12
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| Subject: | Comparative price ad | Gender differences | Information processing | Pink tax | Price perception | Reference price | Geschlecht | Gender | Frauen | Women | Konsumentenverhalten | Consumer behaviour | Preis | Price | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102049 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012238356