Does multi-stage marketing pay? : creating competitive advantages through multi-stage marketing
Alejandro-Marcel Schönhoff
| Year of publication: |
2014
|
|---|---|
| Authors: | Schönhoff, Alejandro-Marcel |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Zahlungsbereitschaftsanalyse | Willingness to pay | Kundenzufriedenheit | Customer satisfaction | Conjoint-Analyse | Conjoint analysis | Wettbewerbsvorteil | Competitive advantage | Klebstoff | Adhesive | Deutschland | Germany | Business-to-Business-Marketing | Zahlungsbereitschaft | Verbraucherzufriedenheit | Dichtungsmasse |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIV, 283 S. graph Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Berlin, Freie Univ., Diss., 2013 |
| Notes: | 201404 |
| ISBN: | 3-658-05558-8 ; 978-3-658-05558-5 ; 978-3-658-05559-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010351915