Does multilingual packaging influence purchasing in retail segment? : evidence from multiple experiments
Fuqiang Tan, Xi Li, Reeti Agarwal, Yatish Joshi, Muhammad Zafar Yaqub
| Year of publication: |
2024
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|---|---|
| Authors: | Tan, Fuqiang ; Li, Xi ; Agarwal, Reeti ; Joshi, Yatish ; Yaqub, Muhammad Zafar |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 79.2024, Art.-No. 103878, p. 1-13
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| Subject: | Green products | Language familiarity | Multilingual packaging | Social crowding | Konsumentenverhalten | Consumer behaviour | Sprache | Language | Mehrsprachigkeit | Multilingualism | Verpackung | Packaging | Experiment | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103878 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015101895