Does Piracy Create Online Word-of-Mouth? An Empirical Analysis in Movie Industry
Year of publication: |
2020
|
---|---|
Authors: | Lu, Shijie |
Other Persons: | Wang, Xin (Shane) (contributor) ; Bendle, Neil Thomas (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Social Web | Social web | Virales Marketing | Viral marketing | Filmwirtschaft | Film industry | Produktpiraterie | Product counterfeiting |
Extent: | 1 Online-Ressource (58 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Forthcoming, Management Science (2019) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2019 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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