Does radio advertisement influence sale of herbal products in Ghana? : evidence from Ho Municipality
Edward Kwame Ayimey; Dadson Awunyo-Vitor; John Korbla Gadawusu
| Year of publication: |
2013
|
|---|---|
| Authors: | Ayimey, Edward Kwame ; Awunyo-Vitor, Dadson ; Gadawusu, John Korbla |
| Published in: |
Modern economy. - Irvine, Calif. : Scientific Research Publishing, ISSN 2152-7245, ZDB-ID 2598760-4. - Vol. 4.2013, 10, p. 652-658
|
| Subject: | Radio Advertisement | Sales | Herbal Products | Ho Municipality | Ghana | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Hörfunkwerbung | Radio advertising | Verkaufsförderung | Sales promotion | Werbung | Advertising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010257453