Does relationship marketing exist in cyberspace?
Year of publication: |
2006
|
---|---|
Authors: | Ching, Ha Lau ; Ellis, Paul |
Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 46.2006, 5, p. 557-572
|
Subject: | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Hongkong | Hong Kong |
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