Does relationship quality matter in consumer ethical decision making? : evidence from China
Zhiqiang Liu; Fue Zeng; Chenting Su
| Year of publication: |
2009
|
|---|---|
| Authors: | Liu, Zhiqiang ; Zeng, Fue ; Su, Chenting |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 88.2009, Supp.3, p. 483-496
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| Subject: | Konsumentenverhalten | Consumer behaviour | Ethik | Ethics | Beziehungsmarketing | Relationship marketing | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003958839