Does service innovation mirror product innovation? : a multi-method study with successful evidence case from Turkey
Year of publication: |
2013
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Authors: | Berber, Aykut ; Pekdemir, Isil ; Rofcanin, Yasin ; Sen, Yasemin |
Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 7.2013, 6, p. 699-716
|
Subject: | product innovation | service innovation | single case analysis | Turkey | Türkei | Innovation | Produktentwicklung | New product development | Dienstleistungssektor | Service industry | Dienstleistungsinnovation | Service innovation | Innovationsmanagement | Innovation management |
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