Does status demotion in hierarchical loyalty programs foster relationship fading?
Shanta Banik and Fazlul K. Rabbanee
| Year of publication: |
2023
|
|---|---|
| Authors: | Banik, Shanta ; Rabbanee, Fazlul K. |
| Subject: | Hierarchical loyalty programs | Likelihood of patronage reduction | Psychological disengagement | Psychological ownership | Relationship fading | Status demotion | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Hierarchie | Hierarchy |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-06-2022-0199 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014333597