Does stylistic similarity to popular competitors affect consumer evaluations of quality? : evidence from online movie evaluations
Daniel B. Sands
| Year of publication: |
2021
|
|---|---|
| Authors: | Sands, Daniel B. |
| Published in: |
Aestetics and style in strategy. - Bingley, UK : Emerald Publishing, ISBN 978-1-80043-237-6. - 2021, p. 199-226
|
| Subject: | Evaluation | competition | style | third parties | categorization | social attention | ratings and rankings | entry timing | positioning choices | Konsumentenverhalten | Consumer behaviour | Wettbewerb | Competition | Bewertung | Produktqualität | Product quality | Markteintritt | Market entry | Online-Handel | Online retailing | Experiment | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/S0742-332220200000042008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012427897