Does sustainability really matter to consumers? : assessing the importance of online shop and apparel product attributes
Year of publication: |
2021
|
---|---|
Authors: | Rausch, Theresa ; Baier, Daniel ; Wening, Stefanie |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 63.2021, p. 1-16
|
Subject: | Best-worst scaling | E-commerce | Online shopping | Sustainable apparel | Willingness to pay | Electronic Commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Zahlungsbereitschaftsanalyse | Bekleidung | Clothing | Bekleidungsindustrie | Clothing industry |
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