Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions
Year of publication: |
2006
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Authors: | Spann, Martin ; Tellis, Gerard J. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 70.2006, 1, p. 65-78
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