Does the Name of the Sender Affect Industrial Mail Response?
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|Authors:||Chawla, Sudhir K.; Nataraajan, Rajan|
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 23.1994, 2, p. 111-116
Nataraajan, Rajan, (1997)
Nataraajan, Rajan, (1996)
Global Perceptions of Online Advertising - The Internet has the ability to deliver real one-to-one communication. As online resources become increasingly available to consumers, it will increase in popularity and scope. The Internet has the potential of becoming a powerful tool in establishing true market globalization. To measure the attitudes of consumers toward online services, and more ...
Chawla, Sudhir K., (1999)
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