Does the utilitarian value of gamified virtual currency affect its usage intention in the context of e-commerce?
Anoop George, Manu Melwin Joy, S. Muhammed Nowfal and Muhammed Sajid
| Year of publication: |
2023
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|---|---|
| Authors: | George, Anoop ; Joy, Manu Melwin ; Nowfal, S. Muhammed ; Sajid, Muhammed |
| Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 28.2023, 3, p. 285-300
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| Subject: | utilitarian value | gamification | extended TAM | virtual currency | intention to use | e-commerce | PLS-SEM | e-tail | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Innovationsakzeptanz | Innovation adoption | Utilitarismus | Utilitarianism | Konsumentenverhalten | Consumer behaviour | Virtuelle Währung | Virtual currency |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJICBM.2023.129708 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014318223