Does the value of global brands apply to both foreign and domestic-based global brands?
Stanford A. Westjohn, Peter Magnusson and Joyce X. Zhou
| Year of publication: |
2015
|
|---|---|
| Authors: | Westjohn, Stanford A. ; Magnusson, Peter ; Zhou, Joyce X. |
| Published in: |
Entrepreneurship in international marketing. - Bingley [u.a.] : Emerald, ISBN 1-78441-448-4. - 2015, p. 267-286
|
| Subject: | Internationales Marketing | International marketing | Markenführung | Brand management | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Partielle kleinste Quadrate | Partial least squares | Strukturgleichungsmodell | Structural equation model | USA | United States | Indien | India | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010493026