Does verifying uses influence rankings? : analyzing Booking.com and Tripadvisor
Year of publication: |
2018
|
---|---|
Authors: | Martin-Fuentes, Eva ; Mateu, Carles ; Fernandez, Cesar |
Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 23.2018, 1, p. 1-15
|
Subject: | Electronic word of mouth (eWOM) | TripAdvisor | Booking.com | Ranking | Rating scale | Virales Marketing | Viral marketing | Ranking-Verfahren | Ranking method | Social Web | Social web |
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