Does visual merchandising affect response behaviour Role of atmospheric cues in online retailing
Farah S. Choudhary and Alka Sharma
| Year of publication: |
2022
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| Authors: | Choudhary, Farah S. ; Sharma, Alka |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 13.2022, 4, p. 466-489
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| Subject: | online visual merchandising | OVM | emotional state | S-O-R model | customer approach-avoidance behaviour | Konsumentenverhalten | Consumer behaviour | Emotion | Online-Handel | Online retailing | Verkaufsförderung | Sales promotion | Ladengestaltung | Store design | Werbewirkung | Advertising effects | Einzelhandel | Retail trade |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2022.125591 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014309991