Does visual package clutter obscure the communicability of food package shape?
Lawrence L. Garber; Eva M. Hyatt; Ünal Ö. Boya
| Year of publication: |
2008
|
|---|---|
| Authors: | Garber, Lawrence L. ; Hyatt, Eva M. ; Boya, Ünal Ö. |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 14.2008, 4, p. 21-32
|
| Subject: | Lebensmittelverpackung | Food packaging | Konsumentenverhalten | Consumer behaviour | Regressionsanalyse | Regression analysis |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003775490