Does your boss prefer iced tea advertisements? : the effect of feeling powerful on consumers' preference for cold advertisements
Sheng Bi, Andrew Perkins, Huan Chen, and Benjamin Phifer
| Year of publication: |
2024
|
|---|---|
| Authors: | Bi, Sheng ; Perkins, Andrew ; Chen, Huan ; Phifer, Benjamin |
| Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Emotion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2023.2236149 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014575287