Does your company have the right influencer? : influencer type and tourism brand personality
Jin Zhang, Zhuoyan Shao, Kui Wang
| Year of publication: |
2025
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|---|---|
| Authors: | Zhang, Jin ; Shao, Zhuoyan ; Wang, Kui |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 2001580-X. - Vol. 107.2025, Art.-No. 105079, p. 1-11
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| Subject: | Brand communication | Brand personality | Tourism influencer marketing | Virtual influencer | Markenimage | Brand image | Influencer | Marketingmanagement | Marketing management | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Marketing | Tourismusmarketing | Tourism marketing | Werbewirkung | Advertising effects | Tourismus | Tourism | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2024.105079 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015334588