Doing good with flow : unlocking brand passion through virtual CSR co-creation participation and immersive experiences
Danni Suo, Jiatong Dai, Siyu Gong
| Year of publication: |
2025
|
|---|---|
| Authors: | Suo, Danni ; Dai, Jiatong ; Gong, Siyu |
| Subject: | social media | flow experience | brand passion | consumer participation | contextual openness | virtual CSR Co-creation | Social Web | Social web | Corporate Social Responsibility | Corporate social responsibility | Kundenintegration | Customer integration | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/csr.3023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015333328