Doing good with flow : unlocking brand passion through virtual CSR co-creation participation and immersive experiences
Danni Suo, Jiatong Dai, Siyu Gong
| Year of publication: |
2025
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|---|---|
| Authors: | Suo, Danni ; Dai, Jiatong ; Gong, Siyu |
| Published in: |
Corporate social responsibility and environmental management. - Chichester : Wiley, ISSN 1535-3966, ZDB-ID 2083715-X. - Vol. 32.2025, 1, p. 1309-1324
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| Subject: | social media | flow experience | brand passion | consumer participation | contextual openness | virtual CSR Co-creation | Social Web | Social web | Corporate Social Responsibility | Corporate social responsibility | Kundenintegration | Customer integration | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/csr.3023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015333328