Domain names rewired : strategies for brand protection in the next generation of the Internet
Jennifer C. Wolfe and Anne H. Chasser
| Year of publication: |
c 2013
|
|---|---|
| Authors: | Wolfe, Jennifer C. ; Chasser, Anne H. |
| Publisher: |
Hoboken, NJ : John Wiley & Sons |
| Subject: | Markenführung | Brand management | Website | Electronic Commerce | E-commerce | Internet | Online-Marketing | Internet marketing | Domain-Name | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXII, 230 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-118-31262-9 ; 978-1-118-42002-7 ; 978-1-118-42177-2 ; 978-1-118-43393-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009675638