Domesticating the world: African consumerism and the genealogies of globalization By Jeremy Prestholdt. California World History Library 6. Berkeley, CA: University of California Press, 2008. Pp. xiv + 273. 15 b/w photographs. Hardback £35.00, ISBN 978-0-520-25424-4; paperback £14.95, ISBN 978-0-520-25423-7.