Domino effect of parasocial interaction : of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping
Zeeshan Majeed Nadroo, Weng Marc Lim, Mohd Asif Naqshbandi
| Year of publication: |
2024
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|---|---|
| Authors: | Nadroo, Zeeshan Majeed ; Lim, Weng Marc ; Naqshbandi, Mohd Asif |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 78.2024, Art.-No. 103746, p. 1-12
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| Subject: | Bandwagon effect | Electronic word of mouth | eWOM | Parasocial interaction | Vicarious expression | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Nachfrageinterdependenz | Interdependent preferences | Social Web | Social web | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103746 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015085017