Don't miss the boat when consumers are in-store! : exploring the use of point-of-purchase displays to promote green and non-green products
Francesco Rizzi, Marina Gigliotti, Andrea Runfola, Luca Ferrucci
| Year of publication: |
2022
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|---|---|
| Authors: | Rizzi, Francesco ; Gigliotti, Marina ; Runfola, Andrea ; Ferrucci, Luca |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 68.2022, p. 1-15
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| Subject: | Consumer behaviour | Green products | In-store retail strategies | Point-of-purchase displays | Konsumentenverhalten | Öko-Produkt | Sustainable product | Einzelhandel | Retail trade | Ladengestaltung | Store design | Verkaufsförderung | Sales promotion | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103034 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013366355