Don't ignore the floor : exploring multisensory atmospheric congruence between music and flooring in a retail environment
Monika Imschloss, Christina Kuehnl
| Year of publication: |
October 2017
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|---|---|
| Authors: | Imschloß, Monika ; Kuehnl, Christina |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 10, p. 931-945
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| Subject: | flooring | fluency | multisensory atmospheric congruence | retail store design | store atmosphere | Ladengestaltung | Store design | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Musik | Music | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21033 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011759124