Don't just "like" me, promote me : how attachment and attitude influence brand related behaviors on social medi
Rebecca VanMeter, Holly A. Syrdal, Susan Powell-Mantel, Douglas B. Grisaffe, Erik T. Nesson
| Year of publication: |
August 2018
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|---|---|
| Authors: | VanMeter, Rebecca A. ; Syrdal, Holly A. ; Powell Mantel, Susan ; Grisaffe, Douglas B. ; Nesson, Erik T. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 43.2018, p. 83-97
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| Subject: | Attachment | Social media | Attitude | Brand advocacy | Brands | Social media recommendation | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2018.03.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011920069