Don’t let big data bury your brand
Year of publication: |
2015
|
---|---|
Authors: | Horst, Peter ; Duboff, Robert |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 93.2015, 11, p. 78-86
|
Subject: | Markenführung | Brand management | Sonderangebot | Special offers | Zielgruppe | Target group | Data Mining | Data mining |
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