Don't mess with the logo : the straight talker's bible of brnading
Jon Edge & Andy Milligan
| Year of publication: |
2009
|
|---|---|
| Authors: | Edge, Jon ; Milligan, Andy |
| Publisher: |
Harlow : Prentice Hall/Financial Times |
| Subject: | Unternehmen | Markenpolitik | Marke | Macht |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 217 S. 22cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-273-71420-0 ; 0-273-71420-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004001296