Don't mix business with politics? : understanding stakeholder reactions to corporate political activism
Moritz Appels, Dr. Laura Marie Edinger-Schons, Daniel Korschum, PhD, Luisa Balk
| Year of publication: |
2020
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|---|---|
| Authors: | Appels, Moritz ; Edinger-Schons, Laura Marie ; Korschum, Daniel ; Balk, Luisa |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 37.2020, 4, p. 24-30
|
| Subject: | Stakeholder | Interessenpolitik | Lobbying | Corporate Social Responsibility | Corporate social responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012303252