Don’t put all your green eggs in one basket : Examining environmentally friendly sub‐branding strategies
| Year of publication: |
2021
|
|---|---|
| Authors: | Koo, Jayoung ; Loken, Barbara |
| Published in: |
Business Ethics, the Environment & Responsibility. - Wiley, ISSN 2694-6424. - Vol. 31.2021, 1 (07.10.), p. 164-176
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/beer.12396 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012809297