Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations

Alison Sanchez, Alexander J. Kull

Year of publication:	2022
Authors:	Sanchez, Alison ; Kull, Alexander J.
Subject:	cause-related marketing \| charitable giving \| checkout charity \| corporate social responsibility \| fundraising \| intrusion \| social image \| Corporate Social Responsibility \| Corporate social responsibility \| Fundraising \| Wohltätigkeit \| Charity \| Cause-Related Marketing \| Cause-related marketing \| Nonprofit-Marketing \| Nonprofit marketing \| Gemeinnützige Organisation \| Charitable organization \| Nonprofit-Organisation \| Nonprofit organization \| Konsumentenverhalten \| Consumer behaviour \| Altruismus \| Altruism

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1002/mar.21741 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013465203

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