Donnie : the Donnie GmbH case study
Bodo B. Schlegelmilch, Gina Villanueva-Weinzierl and Christoph Gabriel
| Year of publication: |
2013
|
|---|---|
| Authors: | Schlegelmilch, Bodo B. ; Villanueva-Weinzierl, Gina ; Gabriel, Christoph |
| Publisher: |
Wien : Wirtschaftsuniv. |
| Subject: | Unternehmen | Enterprise | Österreichisch | Austrian | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Internationale Marktsegmentierung | International market segmentation | Ostmitteleuropa | Central-Eastern Europe |
freely available
| Extent: | Online-Ressource ( 22 S.) graph. Darst. |
|---|---|
| Series: | WU case series / Wirtschaftsuniversität Wien. - Wien, ZDB-ID 2802750-4. - Vol. 2013,2 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010437338