Donor Segmentation: When Summary Statistics Don't Tell the Whole Story
| Year of publication: |
2013
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|---|---|
| Authors: | Durango-Cohen, Elizabeth J. ; Torres, Ramón L. ; Durango-Cohen, Pablo L. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - New York, NY : Wiley, ISSN 1094-9968, ZDB-ID 14249509. - Vol. 27.2013, 3, p. 172-184
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