Double-edged sword of global demand heterogeneity : how service multinationals capture the benefits and mitigate the costs of managing customer knowledge
Li Cheng, Yue Wang, Xiao Zhang, Di Zhu
| Year of publication: |
2023
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| Authors: | Cheng, Li ; Wang, Yue ; Zhang, Xiao ; Zhu, Di |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 154.2023, p. 1-12
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| Subject: | Customer relationship orientation | Global demand heterogeneity | Production and consumption simultaneity | Structural flexibility | Beziehungsmarketing | Relationship marketing | Multinationales Unternehmen | Transnational corporation | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.113308 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013468655