Drawing negative inferences from a positive country-of-origin image : consumers’ use of COI and price levels to assess counterfeit drugs
Kashef A. Majid
| Year of publication: |
2017
|
|---|---|
| Authors: | Majid, Kashef A. |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 34.2017, 2, p. 293-310
|
| Subject: | India | Image | Switzerland | International business | Country-of-origin | Counterfeiting | Country-of-origin image | Counterfeit goods | Herkunftsbezeichnung | Designation of origin | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour | Indien | Markenimage | Brand image | Schweiz | Ursprungsregeln | Rules of origin | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-03-2015-0060 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011674243