Drivers and moderators of direct selling business outcomes : why I participate affects how I perform
by Anne T. Coughlan, Michael Gerke, and Manfred Krafft
| Year of publication: |
2024
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|---|---|
| Authors: | Coughlan, Anne T. ; Gerke, Michael ; Krafft, Manfred |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 46.2024, 1, p. 4-19
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| Subject: | Direct selling | Distributers | Salesperson performance | Performance moderators | Continuance commitment | Verkaufspersonal | Salespeople | Direktmarketing | Direct marketing | Unternehmenserfolg | Firm performance | Arbeitsleistung | Job performance | Performance-Messung | Performance measurement | Beziehungsmarketing | Relationship marketing | Verkauf | Selling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.15358/0344-1369-2024-1-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014634755