Drivers and outcomes of chatbot use in the business-to-business context : exploring business customers’ perspectives
Sara Maga, and Mateja Bodlaj
| Year of publication: |
2025
|
|---|---|
| Authors: | Maga, Sara ; Bodlaj, Mateja |
| Subject: | Chatbots | Conversational agents | Customer journey stages | Professional relationship | Uses and gratification theory | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-11-2023-0694 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015206994