Drivers, barriers, and challenges in NRevPAR and RevPAC adoption : towards a revenue management adoption scale
Huey Chern Boo, Detlev Remy, Kuan-Huei Lee
| Year of publication: |
2025
|
|---|---|
| Authors: | Huey Chern Boo ; Remy, Detlev ; Lee, Kuan-Huei |
| Subject: | Customer relationship management | Distribution channels | NRevPAR | Performance measures | RevPAC | Total hotel revenue management | Revenue-Management | Revenue management | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | Performance-Messung | Performance measurement | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2025.104116 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015375372