Drivers and barriers of consumer behavior regarding new technologies and digital channels : investigating the phenomenon of anthropomorphism and new online consumption forms
Katja Wagner
| Year of publication: |
[2021]
|
|---|---|
| Authors: | Wagner, Katja |
| Institutions: | Universität Siegen (degree granting) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Digitale Medien | Digital media | Menschenbild | Concept of man | Digitaler Sprachassistent | Anthropomorphismus | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | xvii, 243 Seiten Diagramme 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Universität Siegen, 2021 |
| Notes: | Literaturverzeichnis: Seite 213-243 |
| ISBN: | 978-3-658-35149-6 ; 3-658-35149-7 ; 978-3-658-35150-2 |
| Other identifiers: | 10.1007/978-3-658-35150-2 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012588322