Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels : Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms
Year of publication: |
[2021]
|
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Authors: | Wagner, Katja |
Publisher: |
Wiesbaden : Springer Fachmedien Wiesbaden Wiesbaden : Imprint: Springer Gabler |
Subject: | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Digitale Medien | Digital media | Menschenbild | Concept of man | Digitaler Sprachassistent | Anthropomorphismus | Verbraucherverhalten |
Description of contents: |
Introduction -- Structure and Content of the Essays -- Essays -- General Discussion and Conclusion.
|
Extent: | 1 Online-Ressource(XVII, 243 p. 8 illus.) |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift |
Language: | English |
ISBN: | 978-3-658-35150-2 ; 978-3-658-35149-6 ; 978-3-658-35151-9 |
Other identifiers: | 10.1007/978-3-658-35150-2 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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