Drivers, consequences, and remedies of biased size perceptions in marketing
Year of publication: |
2020
|
---|---|
Authors: | Ordabayeva, Nailya ; Chandon, Pierre |
Published in: |
The Routledge companion to consumer behavior. - London : Routledge, Taylor & Francis Group, ISBN 978-0-367-65617-1. - 2020, p. 65-81
|
Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Verpackung | Packaging | Kaufentscheidung | Purchase decision |
-
Atwal, Glyn, (2012)
-
Bhatta, Subekshya, (2022)
-
Ankiel, Magdalena, (2020)
- More ...
-
Chandon, Pierre, (2009)
-
Predicting and managing consumers' package size impressions
Ordabayeva, Nailya, (2013)
-
The acuity of vice : attitude ambivalence improves visual sensitivity to increasing portion sizes
Cornil, Yann, (2014)
- More ...