Drivers of industrial sales performance in the agent-buyer chat channel : the role of social and functional content, message valence, and synchronicity
Valter Afonso Vieira, Juliano Domingues da Silva, Valter da Silva Faia, Colin Gabler
| Year of publication: |
2024
|
|---|---|
| Authors: | Vieira, Valter Afonso ; Silva, Juliano Domingues da ; Faia, Valter da Silva ; Gabler, Colin |
| Subject: | Functional versus social content | Message valence | Omnichannel | Online chat | Sales | Synchronicity |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103774 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015095098