Drivers of and barriers against market orientation : a study of Turkish container ports
Year of publication: |
2019
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---|---|
Authors: | Göçer, Aysu ; Ceren, Altuntaş Vural ; Deveci, Durmuş Ali |
Published in: |
Maritime economics & logistics : a quarterly scientific journal committed to the advancement of maritime economics as a distinct and well defined branch of both applied economics and international business. - Basingstoke : Palgrave Macmillan, ISSN 1479-2931, ZDB-ID 2108520-1. - Vol. 21.2019, 2, p. 278-305
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Subject: | Service marketing | Port marketing | Market orientation | Delphi method | Fuzzy AHP | Marketingmanagement | Marketing management | Fuzzy-Set-Theorie | Fuzzy sets | Türkei | Turkey | Containerterminal | Container terminal | AHP-Verfahren | AHP approach | Hafen | Port | Delphi-Methode | Delphi technique | Hafenwirtschaft | Port management |
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