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Marketing
Oflazoglu, Sonyel, (2018)
Virtual customer environment design and organizational innovation : an exploration-exploitation perspective
Roberts, Nicholas, (2018)
Impact of organizational innovation on product and process innovation
Cozzarin, Brian Paul, (2017)
CO-CONSTRUCTING THE BRAND AND THE PRODUCT
CHRISTIANSEN, JOHN K., (2009)
Management of innovation and product development : a linear versus a process perspective
Christiansen, John K., (2008)
How market perceptions influence knowledge strategies on user involvement