Drivers of consumer adoption of e-commerce : a meta-analysis
Cristina Zerbini, Tammo H.A. Bijmolt, Silvia Maestripieri, Beatrice Luceri
| Year of publication: |
2022
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|---|---|
| Authors: | Zerbini, Cristina ; Bijmolt, Tammo H. A. ; Maestripieri, Silvia ; Luceri, Beatrice |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 39.2022, 4, p. 1186-1208
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| Subject: | E-commerce | Mta-analysis | Online shopping | Choice drivers | Online-Handel | Online retailing | Electronic Commerce | Konsumentenverhalten | Consumer behaviour | Meta-Analyse | Meta-analysis | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2022.04.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013471082