Drivers of consumer's willingness to pay for fair trade food products : the role of positive and negative emotions
Pilar Fernández-Ferrín, Sandra Castro-González, Belén Bande, M. Mercedes Galán-Ladero
| Year of publication: |
2024
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|---|---|
| Authors: | Fernández-Ferrín, Pilar ; Castro-González, Sandra ; Bande, Belén ; Galan-Ladero, M. Mercedes |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 21.2024, 1, p. 131-154
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| Subject: | Emotions | Fair trade | Food | S-O-R model | Sustainable products | Willingness to pay | Zahlungsbereitschaftsanalyse | Fairer Handel | Konsumentenverhalten | Consumer behaviour | Emotion | Lebensmittel | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-023-00366-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014501190